Home › China › Licensing China
Licensing China 2027
1Overview
Licensing China in Shenzhen focuses on brand licensing, IP and character merchandise. Brand owners, licensing agents and manufacturers attend to find licensing partners and new IP for their products.
2Fair details
| Dates | Mar 31, 2027 |
|---|---|
| Venue | Shenzhen World Exhibition & Convention Center |
| City | Shenzhen |
| Country | China |
| Industry | Gifts, Crafts & Toys |
| Nearest airport | SZX |
| Official website | licensing-china.hk.messefrankfurt.com |
Venue map
Open in Google Maps ↗ · Google Maps does not load in mainland China without a VPN, so save the location before you fly.
3Hotels near the venue
Hotels near Shenzhen World Exhibition & Convention Center fill up during the fair, and rates often rise in the weeks before it. Book a refundable rate as soon as your dates are fixed.
Compare hotels in Shenzhen4Getting there
The nearest major airport is SZX. Compare flights to Shenzhen and check the venue's own access page on the official website for shuttle buses during the fair.
Search flights to Shenzhen5Mobile data & VPN
Mobile data
Many travel eSIMs for China route data through Hong Kong, so Google, WhatsApp and Gmail keep working.
Compare China eSIMsVPN
On hotel Wi‑Fi in mainland China, Google services are blocked. Install a VPN before you fly.
VPNs that work in China6Visa
Visa
Many nationalities can now enter mainland China visa‑free for short business trips; others need a business (M) visa.
Check your nationality7Exhibit at or visit Licensing China
New Connections, one of the operators of this site, supports companies with trade-show exhibition, local market research and business matching across Asia and China, with bases in Japan, Tianjin and Singapore. Ask us about choosing a fair, booking a booth or visiting as a buyer.
Last checked: Sep 23, 2026. Dates can change — confirm on the official website before booking.